|Push and Pull
Rich content: Video, music, text, java applications, RSS feed. Using Wifi for non Bluetooth Phones and PDAs (iphone and BlackBerry), Using Bluetooth: sending short codes via Bluetooth
Identification of the Mobile Phone model (screen size, multimedia capabilities, applications compatibility). Send optimized and compatible content.
Consumer can send thier content (pictures, music, etc.) to the hotspot - sent to big screen (photo contest) or website to animate events.
(images) with unique number or customizable text. Designed to generate traffic on websites or in points of sales and build consumer databases.
(similar consumer experience than NFC) : allows consumer to trigger content download by getting close to the hotspot.
|RSS data feeds
For pushing "live" content: news, weather, timings (Race, attractions, est)